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Essay's paper info
| Topic: |
Technology
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| Number of pages / Number of words: |
7 / 1688 |
Essay's paper body
The design of the program is focused upon offering personalized service to the members. CRM capability and investment in technology is pivotal to successful delivery. Interestingly enough, ?marketing research indicates that the primary elements driving selection decisions by business travelers were location and previous experience' (Wyndham International: Fostering High Touch with High Tech, p...
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8). Wyndham is obviously trying to capitalize upon the experience piece. While Wyndham's strategy plays well to this market research, one in three surveyed indicated that frequent-guest points and airline miles are important and this in itself presents a challenge to overcome.
Finally, while technology is an integral component of the strategy, Wyndham's personalized focus hinges on the client experience and consistent execution...
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