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Essay's paper info
| Topic: |
Technology
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| Number of pages / Number of words: |
4 / 851 |
Essay's paper body
While there is little question electronic commerce is having an impact, it will not destroy the world of marketing as we know it, at least not immediately. Also keep in mind that the world works in the short-term. (: Goodwin, Kathleen pp 231-290)
Marketing in the Web era is different because of the incredible amount of real-time information that is potentially available about the behavior and interests of customers...
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E-CRM (customer relationship marketing) systems, for example, help companies to gather information on customers, to segment them, and to base interactions with them on their preferences and needs. This is a marketer's dream. But e-CRM systems are expensive and difficult to design, sometimes take a long time to set up, and are hard to manage...
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