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| Topic: |
Technology
|
| Number of pages / Number of words: |
5 / 1399 |
Essay's paper body
There are several distinct advantages to this type of survey, such as:
? Response rates tend to be higher than other methods
? Ability to reassure the subject about their responses
? Questions can be clarified
? The interviewer can supplement the data with observation (for example, other feedback)
? Longer and more complex interviews can be performed (although this is not recommended here)
? Visual aids, such as queue cards, can be used
? Response bias can be largely removed from the results if respondents see follow up interviews as an essential part of the implementation process
However, there are disadvantages:
? It is often costly to meet each subject, even in a group session...
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Travel costs and time must be taken in to account.
? There is much more significant chance of interviewer bias being introduced to the sample, for example, by tone of voice or interpretation of response
? Although response rates are higher, as people are reluctant to appear "rude" the response may include some level of bias here
2...
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