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Essay's paper info
| Topic: |
Technology
|
| Number of pages / Number of words: |
4 / 965 |
Essay's paper body
Tivo's Target Market
Demographics
? Males being the focus but not ruling out females
? 20 ? 45 yr old
? Professionals
? High income earners
Psychographics
? People with unpredictable work schedules
? Innovative technology lovers
? People who prefer convenience over high price
Behaviourial
? Non-users with a positive attitude towards the product
? People who are not very price sensitive
? Loyal customers of Sony and Phillips
? People who expect to benefit from innovative features
Q3...
Essay fragment
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Tivo's Target Market
Demographics
? Males being the focus but not ruling out females
? 20 ? 45 yr old
? Professionals
? High income earners
Psychographics
? People with unpredictable work schedules
? Innovative technology lovers
? People who prefer convenience over high price
Behaviourial
? Non-users with a positive attitude towards the product
? People who are not very price sensitive
? Loyal customers of Sony and Phillips
? People who expect to benefit from innovative features
Q3...
Essay fragment
General points of the essay
Element of people management that contribute to the high performance
People To People Business Letter
TiVo's problem rests in its inability to convince consumers to change their television consumption habits. Improper targeting and positioning have led to an ineffective product, price-point and promotion strategy that has stranded TiVo in the chas...
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