Buy custom The War of the Gaming Titans Sony Playstation 3 Vs Microsoft Xbox 360
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| Topic: |
Technology
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| Number of pages / Number of words: |
6 / 1667 |
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Sony is doing the same thing. Sony is a marketing company. It sells as much style and excitement as it does electronics. Sony's brand has in the past commanded premium prices because of Sony's savvy marketing.
The company's future relies on the PlayStation 3 and the technology that comprises it. Until November because its two most exciting pieces of technology weren't ready - the Cell processor chip and the Blu-ray drive...
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Until November because its two most exciting pieces of technology weren't ready - the Cell processor chip and the Blu-ray drive. The complexity of the chip, co-developed with IBM and Toshiba, delayed the manufacture of a large enough quantity of consoles for a system launch.
The Blu-ray Disc was jointly developed by the Blu-ray Disc Association (BDA), a group of the world's leading consumer electronics, personal computer and media manufacturers (including Apple, Dell, Hitachi, HP, JVC, LG, Mitsubishi, Panasonic, Pioneer, Philips, Samsung, Sharp, Sony, TDK, and Thomson)...
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General points of the essay
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The War of the Gaming Titans Sony Playstation 3 Vs Microsoft Xbox 360
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