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| Topic: |
Technology
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| Number of pages / Number of words: |
11 / 2851 |
Essay's paper body
Palm should increase the information about the product and educate users on the benefits of PDA use over other options, to provoke the need in consumers.
3. Information Search
Once a consumer recognises a need, the relevant information from the long-term memory is retrieved to determine if satisfactory alternatives exist...
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This process is known as internal search, where consumers consider their evoked set (brands they deem as acceptable), past experiences and information acquired through active and passive learning. If the internal search is inadequate then consumers commence to external search. When conducting the external search for products, such as PDAs and handheld devices, consumers consider market-controlled sources (advertisements), the Internet and reference groups as sources of information...
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General points of the essay
Computing Options for Physically Challenged Users
Is a company able to increase brand equity for a product that is in the maturity phase of the PLC?
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