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| Topic: |
Technology
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| Number of pages / Number of words: |
2 / 544 |
Essay's paper body
Only established brands with high consumer recognition have a chance to expand their business-even in a recession. The biggest challenge for the Swatch Group concerns the pricing. To be successful, the difference in retail prices between Japan and Switzerland should not be more than 10%. Otherwise, the consumer will buy the product outside Japan (Japan-Switzerland, 3-4) 4...
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Otherwise, the consumer will buy the product outside Japan (Japan-Switzerland, 3-4) 4.
Targeting the Indian Market:
The Swatch Group should also look to the Indian market, since there is huge domestic demand and low-cost labor. With a population of over 1 billion and the fifth-largest economy in the world, India is said to have a rapidly growing consumer class consisting of rich and middle class...
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