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Technology
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| Number of pages / Number of words: |
1 / 241 |
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Its key strategy is the innovation; thus, R&D is very important for Sun. Sun tries to maintain R&D cost to be 15% or bigger of their revenue. Despite of the losses, Sun kept the R&D expenditure at the same level. To recover the decline in sales, Sun tried to lower SG&A every year and it seems effective...
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Its key strategy is the innovation; thus, R&D is very important for Sun. Sun tries to maintain R&D cost to be 15% or bigger of their revenue. Despite of the losses, Sun kept the R&D expenditure at the same level. To recover the decline in sales, Sun tried to lower SG&A every year and it seems effective...
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General points of the essay
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