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| Topic: |
Technology
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| Number of pages / Number of words: |
13 / 3619 |
Essay's paper body
First mover will initially face market uncertainties of airline companies' requirement. For example, the airline company fears that its operating cost could cost more than operating its present Boeing 767 that it would replace. Passengers would be slow to accept the new ideas of air traveling and this fearsome radical innovation can be described in how the diffusion of innovation is adopted in Rogers' five adopter categories...
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The innovators will throw their own self to the new innovation initially and later lead by early adopters and followed by early majority, late majority and finally the laggards. (Surry, n.d.). Presently, Boeing is rivaling with a tough commercial plane competitor, the Airbus that able to learn the failure and weaknesses of Boeing for being the first mover in aerospace industry...
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General points of the essay
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