Buy custom Strategic Inflection: TiVo in 2005
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| Topic: |
Technology
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| Number of pages / Number of words: |
3 / 582 |
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Microsoft has a very smart business model where it grabs significant value from every PC sold by being the prevalent software platform and the unchallenged consumer choice.
As I previously stated I believe that even if the company didn't get a "cut" of every piece of additional paid content it entices consumers to purchase becoming a the standard software platform for DVR devices is the best way to go...
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Companies that elect to use TiVo's Operating System as their DVR software platform should pass a fixed monthly fee to TiVo for the benefit of being able to have a STANDARD SET OF PROTOCOLS and to market paid content to their users. It is important to be noted that current cable and satellite network infrastructure hasn't been specially flexible into accommodating distribution of content over Internet Protocol, TiVo possesses the legal right to key enabling technologies that make it worth for these providers to allow the company to be their DVR Operating System assuming that the company designs a realistic fee schedule for the value they provide...
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TIVO BUSINESS CASE
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