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| Topic: |
Technology
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| Number of pages / Number of words: |
12 / 3237 |
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It will be essential for the Starbucks executives to measure the correlation of coffee flavor to consumer??s preferences to be able to make appropriate decisions about which coffee flavors should be used in each store to maximize profits.
Stakeholder Perspectives/Ethical Dilemmas
There are many stakeholders in this situation Diana Reid from Skoll foundation states that stakeholders such as the employees connect the Starbuck vision to the consumers...
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The shareholders provide informative investment ideas for the efficient use of the financial resources of the company. (Partner organizations such as licensed stores and food service accounts provide the means for Starbucks to market the companies coffee lines in new industries. Government organizations (such as USAID, as well as national governments in coffee growing countries such as Costa Rica, Guatemala, Kenya, Nicaragua and Tanzania) (Reid, 2006)...
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General points of the essay
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Starbucks Flavor recognition paper
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