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| Topic: |
Technology
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| Number of pages / Number of words: |
7 / 1754 |
Essay's paper body
This sale includes the company owned locations of the Oregon-based Coffee People chain. Starbucks representatives have been quoted as saying they will convert the Diedrich Coffee and Coffee People locations to Starbucks stores.
As of November 2006, Starbucks had 7,102 company-operated outlets worldwide: 5,668 of them in the United States and 1,434 in other countries and U...
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territories. In addition, the company has 5,338 joint-venture and licensed outlets, 3,168 of them in the United States and 2,170 in other countries and U.S. territories. This brings the total locations (as of November, 2006) to 12,440 worldwide.
Business Situation
The China push may be the ultimate test for Starbucks brand lifestyle-oriented marketing approach...
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