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Topic: |
Technology
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Number of pages / Number of words: |
9 / 2480 |
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Stamypor is a porous polyethylene that can absorb three major types of additives: anti-statics, slip agents, and anti-oxidants (1, p13). The potential customers for this product are the masterbatch producers that mix resin and additives, who subsequently sell this mixture to converters who manufacture the final product (1, p7)...
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Its market segments mainly include crosslinkers, anti-oxidants, surfactants, and other additives (1, Exhibit 15). Stamyporâs introduction would mainly focus upon the European market (1, p11). Stamypor has both direct and indirect competition in this market. Direct competition consists of companies offering similar products, while indirect competition comes from companies that offer processes for mixing resins with additives...
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Stamypor Case
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