Buy custom Royal Caribbean Cruises, Ltd: Hbr Case Study
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| Topic: |
Technology
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| Number of pages / Number of words: |
4 / 1095 |
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In 2000, after his organization was aligned with the IT and business strategies, Tom launched the Leapfrog project to get rid of legacy systems, gain supply chain efficiencies around integrating two ERP systems, improve employee systems to accommodate Royal Caribbean's personnel growth and build an integrated web-based reservation system to replace the current fragmented environment...
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They focused on their key business objectives, leveraged an experienced staff and used IT as a competitive advantage. Then the 9/11/2001 attack occurred ?
2. Do you agree with the 9/11/2001 downsizing?
After 9/11/2001, with the travel industry reeling under 50% booking declines, Royal Caribbean took quick, dramatic cost-cutting actions and adjusted its strategies accordingly...
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