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| Topic: |
Technology
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| Number of pages / Number of words: |
3 / 702 |
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The company carried out a major restructuring program to return it to a healthy footing, simplifying its structure and reducing the number of business areas.
1997 – DVD
21st century, Philips has continued to change and grow. By following this up in 2004 with a massive advertising campaign to unveil its new brand promise of 'sense and simplicity', the company confirmed its dedication to offering consumers around the world products that are advanced, easy to use and, above all, designed to meet their needs...
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The company carried out a major restructuring program to return it to a healthy footing, simplifying its structure and reducing the number of business areas.
1997 – DVD
21st century, Philips has continued to change and grow. By following this up in 2004 with a massive advertising campaign to unveil its new brand promise of 'sense and simplicity', the company confirmed its dedication to offering consumers around the world products that are advanced, easy to use and, above all, designed to meet their needs...
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Philips - Go Global
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