Buy custom MySpace and social networking
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| Topic: |
Technology
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| Number of pages / Number of words: |
6 / 1414 |
Essay's paper body
While traditional marketing has not witnessed a phenomena called ?social evolution' ? newer brands are taking advantage of this target market, and launching their brands in user generated content websites like Myspace to put themselves in front of America's youth today. Eyeballs or "audience" seem to rule the business model for these social networking and hence companies like Honda Motors, Wendy's and Cingular Wireless have scored contracts with Myspace to give their brands more exposure to the Gen Y, who have a massive spending power and are demonstrating signs of changing the economy...
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The interactive aspect of the web also helps these brands connect directly with the consumers and have the latter ?play' with the brand. Consumer interest on the net is peeking, and brands have to take advantage of that.
4. Ad-Age staff "The Water cooler" Advertising Age (Midwest region edition) Chicago edition...
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General points of the essay
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MySpace and social networking
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