Buy custom Motorola's Market Share
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| Topic: |
Technology
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| Number of pages / Number of words: |
3 / 808 |
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Motorola has invested a lot of money into funding the new Wi-Max. This will give customers an internet connection wherever they go. This Wi-Max approach could potentially create more substitutes for cell phones, such as laptop computers, if the Internet connectivity is readily available everywhere. This also opens the gates for other companies that specialize in Wi-Max to drain money from the cell phone industry...
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This also opens the gates for other companies that specialize in Wi-Max to drain money from the cell phone industry.
The article shows how Porter's ?five forces' can influence a companies decision to penetrate foreign markets. Warrior had to be aware of every factor in her industry. Who Motorola is up against, how much power the buyers have, similar substitutes for their products, and barriers to entry such as brand identity for Motorola all help Warrior in developing strategies for their cell phones overseas...
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