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| Topic: |
Technology
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| Number of pages / Number of words: |
3 / 785 |
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The data was analyzed using SPSS and the factors were determined by using factor analysis.
The Key Findings were as follows:
KMO Value was found out to be around .799
Extraction Method: Principal Component Analysis
Rotation Method: Varimax with Kaiser Normalization
Using the criteria of Eigen Value>1, we got initially around 8 factors, which were further reduced to 3 factors, using a rotated component matrix...
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The three factors were determined to be:
We then used parametric tests: Independent Samples T- Test twice using Age and Sex as grouping variables
Hypothesis with Sex as the grouping variable:
H0: There is no significant difference in the perceptions of the factors among males and females
The basic use of this hypothesis is to check there is a significant difference in the factors involved in choosing foreign brands amongst males and females...
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