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            | Topic: | Technology | 
        
            | Number of pages / Number of words: | 5 / 1186 | 
                
    
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It is the provision of all of these products and services under one roof that manages to set McDonalds apart from its competitors.
Bargaining Power of Customers
The bargaining power of customers is, on one hand, one of the strongest forces in this model, and one that is least able to be manipulated...
        
        
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If McDonalds is not providing what customers are looking for then theyt will take their business else where. The consumer is there to be served, and a business would not survive if it did not provide what a customer needed. However, on the other hand, if McDonalds looses one customer through dissatisfaction then this would not affect the company significantly...
        
        
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            General points of the essay
            
                                    Analysing McDonalds (fast food outlets) using the Porters 5 forces model – sometimes called the Competitive Forces model.
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