Buy custom Marketing differences B2b vs B2c
Essay's paper info
| Topic: |
Technology
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| Number of pages / Number of words: |
4 / 1028 |
Essay's paper body
Communication between the two businesses will start slowly, building up trust and demand for the product or service on offer. Detailed information will be provided throughout the sales cycle, to ensure that before the purchase has been finalized, the consumer business will know exactly what the product or service will do for their company (MarketingProfs, 2004)...
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The product or service has to serve a function that a multitude of potential consumers will need, and it should be something that draws the consumers to the product through a more mass-marketing concept than a direct and personal method. Having a product-driven strategy, and putting more value on the transaction than the relationship requires the B2C companies to find a way to reach a large market that will work to their advantage...
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