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Topic: Technology
Number of pages / Number of words: 3 / 625
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Kellogg Foundation- one of the world’s largest philanthropic organizations.

0.08 3 0.24

Kellogg acquired Worthington Foods (makes vegetarian burgers and other soy based meat alternatives)

0.10 4 0.41

Considered a “very profitable company” that generates more cash each year than it needs to pay dividends and fund capital expenditures...


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(2005) 0.11 4 0.45

Weaknesses

Weight Rating Weighted Score

Closed its original plant in Battle Creek, Michigan (The South Plant) because it was too labor intensive and inefficient. This generated negative press in the public and gave Kellogg’s a bad reputation.

0.05 2 0.09

Kellogg acquired Keebler from Flowers Industries for cash, incurring about $6 billion in debt to do so...


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