Buy custom It Next Five Years
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| Topic: |
Technology
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| Number of pages / Number of words: |
13 / 3500 |
Essay's paper body
This decline is attributed to the increasing fragmentation in advertising spending due to new advertising mediums as well as the intense competition between existing media players.
Revenue base for TV3 continues to be eroded – migration to competitors ASTRO, NTV7,TV2 ,TV1 with aggressive discounts being provided by the competitors to advertisers...
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There is also loss of leadership position in key segments of viewers in Chinese belts.
The organisation focus was also affected by the frequent top management changes. Within two years there was 3 management changes. As a result of that the organisation was not consumer driven i.e more inward rather than outward looking...
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General points of the essay
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