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| Topic: |
Technology
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| Number of pages / Number of words: |
10 / 2703 |
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Moreover, it consists of various methods for collecting information , making use of the data collection process, analyzing and providing meaningful results.(Marketing Teacher Ltd., 2007)
A simpler definition would be:
“Marketing research is about researching the whole of a company's marketing process...
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Online market research still remains a relatively new method mostly conducted through surveys but it is growing into wider branches.
The main advantages are that it allows :
- A large respondent base
- No international boundaries
- Inexpensive research
- pre-screened panels of respondents
- A quick turnaround of research
Some disadvantages are:
- Offline populations cant be targeted...
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