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| Topic: |
Technology
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| Number of pages / Number of words: |
4 / 936 |
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"Notice I didn't say advertisers, I said end users," Schmidt emphasizes.
Sandberg, vice president of global online sales and operations, recalls, when one man wanted to know why Google wouldn't let his ad accompany a certain search term. "He had bought an ad, but very few people had clicked on it, so his click-through rate was below our minimum to stay alive," Sandberg says, "which says to us, no one was interested in it...
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"And that's how we've run it from the very beginning."
The "what's good for the user is good for the advertiser" philosophy extends to the ads' look and feel — a primary reason why Google has resisted pressure to resort to more gimmicky offerings.
"Having the uncluttered interface really gives the advertisers the opportunity to shine with their ads," says Marissa Mayer, vice president of search products and user experience, and the internal champion of keeping Google's products as visually simple as possible...
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General points of the essay
Google Analysis
Google Inc.
Google It!
Google Search Engine
Google
Google: The World's Most Innovative Search Engine
The Google IPO
What They Didn't Teach Us in Sales Class
In-Forming: Google, Yahoo!, MSN Web Search
THE HISTORY OF GOOGLE
Leadership style of Google CEO; Eric Schmidt
Google generation
Google marketing
google hack
google in a whole
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