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| Topic: |
Technology
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| Number of pages / Number of words: |
5 / 1214 |
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They also use programs such as their Platinum Councils held with corporate clients twice a year to understand customer and market needs.
Dell executives use Competitive Intelligence in the guise of War Games to play the part of a competitor and devise a plan for destroying Dell. Author Rebecca Saunders says the result is not only defensive plans, but offensive plans as well...
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Author Rebecca Saunders says the result is not only defensive plans, but offensive plans as well. When entering foreign markets, they also study carefully:
? Local competition
? Current distribution channels and marketing strategies used by local companies
? Comparisons of local products and services with those Dell will offer
? Consumer attitudes to the products and services Dell propose to offer
? Local skills and abilities and location to help to determine on-site locations for Dell facilities
? Sourcing ? ability to source locally in the foreign country...
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General points of the essay
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Dell Vision
International Market Of Vision
Recommend how Dell should react to slower growth and increased competition in its core market segments. Explain how your new or modified positioning strategy enables Dell to leverage some of its existing advantages.
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