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| Topic: |
Technology
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| Number of pages / Number of words: |
14 / 3643 |
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Dell’s new laptop definitely sets new standards in the computer industry, and it’s the first of its kind to hit the market, therefore, consumers are likely to have plenty of questions and issues. However, Dell is known for its poor customer service as it takes a long time to connect to an operator and, once you are in touch with one, consumers have complained that some are not fluent in English (Leith, 2003, 1)...
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However, Dell is known for its poor customer service as it takes a long time to connect to an operator and, once you are in touch with one, consumers have complained that some are not fluent in English (Leith, 2003, 1). Dell has been attempting to solve this problem by shutting down many of its offshore technical support centers, and opening up new ones in the U...
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General points of the essay
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Recommend how Dell should react to slower growth and increased competition in its core market segments. Explain how your new or modified positioning strategy enables Dell to leverage some of its existing advantages.
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