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Essay's paper info
| Topic: |
Technology
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| Number of pages / Number of words: |
8 / 2013 |
Essay's paper body
Marketing automation captures important customer, lead source, and demographic information that carry forward throughout the sales cycle. Management can identify new markets and opportunities; simplify marketing processes; quantify ROI on marketing spending; and improve marketing productivity while lowering customer acquisition costs (Siebel, 2006,1)...
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Customer service will be impacted in that a CRM application will automate service request management, have a knowledge base, and use call routing. With these tools, agents become more productive by ensuring service requests do not fall through the cracks and solve customer issues faster (Siebel, 2006,1)...
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