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Technology
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| Number of pages / Number of words: |
3 / 658 |
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Hence the third research question is stated as: "What courses of action can be taken by a manager incorporating the conclusions drawn from CRM data?" Again, this question considers the expert-opinions of IEs to present the different possible actions that can be performed based on the conclusions drawn from the CRM data...
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The fourth research question addresses the value experts award these actions compared to actions they could take without the CRM software knowledge: "Do IEs consider the actions they execute based on the knowledge gained from CRM software data as more effective for their company's customer relationships than actions not supported by CRM software data?" The result to this question shows in general if IEs think the better results are "worth" the increased money-spending in CRM software and effort in using them constantly...
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