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| Topic: |
Technology
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| Number of pages / Number of words: |
21 / 5674 |
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Online competition will drive destinations to continuously evaluate their virtual presence, their website.
Benchmarking is one of the management strategies that an organization can use to measure its performance against “… the products, practices, and services of some of its most efficient global competitors …†(Hill & Jones, 1998, p...
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135). While benchmarking is making measured comparisons, competitive benchmarking is making comparisons against self-identified direct competitors. In the DTCM Strategic Plan: 2005-2010, DTCM identified five destinations as direct competitors of Dubai. These five destinations and their corresponding websites are: Egypt (www...
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Competitive Benchmarking of tourism destination websites
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