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Topic: Technology
Number of pages / Number of words: 5 / 1207
Essay's paper body

Profits for this car line are greatly exceeding BMW's forecast with unexpectedly strong sales of loaded models. Buyers are snapping up options from navigation systems to sunroofs, paying as much as $35,000 per car.

Shared components. BMW is able to keep overall costs down by using shared components across its similar-sized cars...


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BMW is able to keep overall costs down by using shared components across its similar-sized cars. For example, the 5 Series shares components with the X5 and the 6 Series, and the 3 Series shares with the X3, and the 1 Series.

Continuous Improvement. BMW identified the need for improved quality and customer care...


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