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| Topic: |
Technology
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| Number of pages / Number of words: |
4 / 894 |
Essay's paper body
The field of advertising is extremely broad and diverse. In general terms, of course, an advertisement is simply a public notice meant to convey information and invite patronage or some other response. As that suggests, advertising has two basic purposes: to inform and to persuade, and — while these purposes are distinguishable — both very often are simultaneously present...
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In many cases, though, it is a technique or instrument employed by one or both of these.
Advertising can be very simple — a local, even ?neighborhood,' phenomenon — or it can be very complex, involving sophisticated research and multimedia campaigns that span the globe. It differs according to its intended audience, so that, for example, advertising aimed at children raises some technical and moral issues significantly different from those raised by advertising aimed at competent adults...
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