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| Topic: |
Technology
|
| Number of pages / Number of words: |
11 / 2822 |
Essay's paper body
Licensees pay a royalty fee but are not entitled to the rights and benefits of Sponsors and Suppliers and may not use the Olympic emblem in their marketing activities. The Licensing Programme for the 2008 Beijing Games will commence in 2003 through 2008. Operations for domestic licensing will begin in China, later followed by international licensing...
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The Licensing Programme for the 2008 Beijing Games will commence in 2003 through 2008. Operations for domestic licensing will begin in China, later followed by international licensing.
SWOT analysis of B-2008
Strengths
China has much strength as the host of the 2008 Olympic Games. As the most populous country in the world, China is using this international event to build and advertise itself to the world...
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