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| Topic: |
Technology
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| Number of pages / Number of words: |
2 / 543 |
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Here's how marketing differs on a B2
C site compared to a B2B site. In marketing there are 4 Ps. In order to determine how marketing differs on a B2C site compared to a B2B site we would have to focus on the 4 Ps of marketing which is Product: This includes packaging design, branding, trademarks, warranties, guarantees, product life cycles and new product development...
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Price: Setting profitable and justifiable prices. Place: This covers the physical distribution of goods. Promotion: Encompasses personal selling, advertising and sales promotion. All of the 4 Ps will apply to both B2C & B2B sites however the only difference is that the 4 Ps for a B2C site would relate to a business to consumer and the B2B site would be related to a business to business...
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General points of the essay
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