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| Topic: |
Technology
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| Number of pages / Number of words: |
14 / 3735 |
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However, it is important to point out that BMW also relies on its sensitively to the environment, which is clearly seen by how the company's advertisements evolved in response to economic, environmental and competitive changes.
This design philosophy, which runs through every BMW, has been communicated through a number of TV and print ads...
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The brand image has been built up by using over 300 color press advertisements, and more recently through a total of 64 different television commercials. Throughout this campaign, BMW has remained consistent to its beliefs of focusing on the substance of the cars themselves.
In addition to the high profile national color press and television advertising, individual dealers are encouraged to run their own local campaigns...
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