Buy custom Assignment 1a - Porters 5 Forces
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| Topic: |
Technology
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| Number of pages / Number of words: |
3 / 706 |
Essay's paper body
For example the brand value of Subway grew 39% last year (Millward Brown, 2008, p.18). Customers are becoming more aware of nutritional content of the food they eat and are turning to healthier alternatives. McDonald’s products are well known to be generally high in fat and unhealthy. In addition to healthy alternatives, customers are also looking for value for money...
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In addition to healthy alternatives, customers are also looking for value for money. In this price sensitive market McDonalds risk losing customers to competitors offering cheaper food or loyalty schemes.
Recommend a strategic direction for its future growth.
I would suggest the greatest threat to growth would be from loosing customers...
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General points of the essay
Analysing McDonalds (fast food outlets) using the Porters 5 forces model – sometimes called the Competitive Forces model.
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Assignment 1a - Porters 5 Forces
McDonalds Porters Five Forces Model
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