Buy custom apple-total brand management
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| Topic: |
Technology
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| Number of pages / Number of words: |
5 / 1342 |
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It has been voted as one of the top ten companies in customer service.
- Apple decided to go for a brand and image overhaul. In the early 2007, the word ‘Computers’ was dropped from the company name to make in Apple Inc. This was done to draw attention to Apple’s diverse product portfolio. Also they started marketing individual product apart from the brand as a whole...
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Also they started marketing individual product apart from the brand as a whole. Slogans like ‘iThink therefore iMac’ were used for promotion. The rainbow-colored silhouette of an apple with a bite taken out of it and currently the strictly monochrome logo is synonymous with the brand which has given it extremely high recall value...
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