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| Topic: |
Technology
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| Number of pages / Number of words: |
15 / 4161 |
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increase sales from 9.6 billion in 2008 to 11.2 billion by 2010.
Non-financial
to create a new combined brand loyalty using the exsiting apple and lululemon markets as the base market holdings, thus increasing the new products profit adding 30% to the current profit over the next 2 years.
Competitive Advantage
Apple’s advantage in creating this new product, is based on its already present loyal market, by currently offering high quality simple and intuitive design and make it accessible to the average consumer, without compromising its elegant and attractive exterior...
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Their high quality products are of the utmost calibre and are extremely reliable pertaining to security and durability. Apple’s products are already a status symbol and have an association with the “coolâ€, and their new products will continue to uphold this representation.
Situation Analysis
Internal Analysis
Management:
Steve Jobs is the co-founder and present CEO of Apple Inc...
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