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| Topic: |
Technology
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| Number of pages / Number of words: |
13 / 3547 |
Essay's paper body
The new product was not as successful as predicted.
The Firm
The initial research was carried out jointly by ICI and RHM but in the experimental stage RHM sold its share to ICI who continued with the project. The association of a major chemical company in food production did not fit with the company's strategy and so the development was continued through acquisition of a subsidiary, Marlow Foods (whose sole venture would now be QuornTM)...
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The association of a major chemical company in food production did not fit with the company's strategy and so the development was continued through acquisition of a subsidiary, Marlow Foods (whose sole venture would now be QuornTM). Marlow Foods was initially a pilot plant set up in north-east England using existing ICI facilities...
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