Buy custom All Change On The Mvno Merry Go Round
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| Topic: |
Technology
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| Number of pages / Number of words: |
7 / 1853 |
Essay's paper body
Choosing the wrong MVNO strategy can, however, damage an operator's overall business.
Building and managing an infrastructure to support MVNOs are expensive and operators might never recover their investments. Furthermore, MVNOs that offer standard voice and SMS services exacerbate the industry's problems with customer churn and the downward pressures on pricing and on average revenue per user (ARPU)...
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Operators need to evaluate the potential impact of resellers on their core business; co-ordinating their wholesale and retail packages is a major challenge.
As they weigh up the opportunities against these risks, it is also vital for operators to understand how the MVNO market is going to change.
Understanding success and failure
In the early years of this decade, when the hype around the MVNO model was at a peak, it was widely believed that niche branding would become the best way to attract and retain subscribers on mobile networks...
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