Buy custom Alan Jones &Amp; Telstra
Essay's paper info
| Topic: |
Technology
|
| Number of pages / Number of words: |
10 / 2588 |
Essay's paper body
Telstra
media buying audience is becoming
younger with key buying
demographic of 25-39.
?? Cynicism around live read
mechanism due to cash for
comment incident.
?? Sponsorship delivers slow reach
(only 21.9% over the year) with very
high frequency (91.8) – potential for
message wear out.
?? The majority of the Alan Jones
audience is already Telstra loyal...
Essay fragment
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Because the audience is
already Telstra loyal, this could lead
to cross-selling opportunities.
?? Telstra loyal audience may become
Telstra advocates influencing their
friends and family.
?? Increase positive exposure to the
Telstra brand.
Threats
?? Ability to supply 2GB with enough
new material to avoid message
wear out...
Essay fragment
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