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| Topic: |
Technology
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| Number of pages / Number of words: |
4 / 1027 |
Essay's paper body
More specifically the question that many marketers want answer to is regarding affiliate traffic being able to convert any better than traffic coming from targeted search engine terms. In this paper I empirically explore the affiliate marketing networks (varying in their size and incentive schemes for publishers, and functioning in different industries) affect the overall lead generation process for a firm...
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More specifically this paper will try to explore whether it is useful for an affiliate to have a choice of many different networks or should an affiliate just concentrate on one or two main networks.
The research questions that will be explored in this paper are as follows:
? Does an affiliate network increases the amount of website traffic visiting the website?
? Does an affiliate network improve the ranking of merchant web sites in the search results of search engines like Google?
? Does having a number of affiliate networks increase the amount of traffic? Does the increase in traffic offset the additional amount incurred in subscribing to so many networks?
? Does concentrating on one or two main networks (like LinkShare, Performics, etc...
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