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Therefore, Sears attempts to shape the market by continually refining what is feels is its core competency, the "mall store," and
creation of new formats to take advantage of other areas of the market. These new formats are referred to as the "Off Mall" area. This area presently includes the Sears Hardware Stores, National Tire & Battery (NTB) stores, and a brand new format, "The Great Indoors," of which there is one new store with a second opening in the near future...
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These new formats are referred to as the "Off Mall" area. This area presently includes the Sears Hardware Stores, National Tire & Battery (NTB) stores, and a brand new format, "The Great Indoors," of which there is one new store with a second opening in the near future. This format, which is a radical departure from the Sears norm, seeks to find a niche with a more upscale customer and bring them one-stop-shopping for home remodeling...
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