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& Dougherty, T.W. (2001). Human Resources Strategy: A behavioral Perspective for the General Manager. New York: The McGraw ?Hill Companies.
Michael .K. Rich.(2003). Requirements for successful marketing alliances. Journal of Business Industry marketing. V18, Issue4/5, p.447-456. Retrieved December 7, 2007
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V18, Issue4/5, p.447-456. Retrieved December 7, 2007
http://www.emeraldinsight.com.../EmeraldFullTextAtricle/Articles/0800180410.html-
Reueter. (2007)YUM brands Inc.YUM brands: terminating shareholder rights plan. Retrieved December 7,2007.
www.reuters.com/article/mergersNews/idUSWNAS044620070209-9k
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