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Women are taught that flaws are not beautiful, and that they must buy whatever will take them closer to perfection. They are almost always shown in positions that are sexually vulnerable and willing (Zarchikoff). When women are shown in a more take-charge, aggressive way, they are still only sex objects actively seducing the perfect man in the ad...
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This tells women that they are not going to attract a man unless they are willing to display their bodies and be sexually willing. They tell women that unless she has a perfect body, she isn't going to be attractive, playing on the fear of being alone for life. Women who are portrayed as working women are also shown as sex objects (Zarchikoff)...
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Advertising's Flaws
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