Buy custom will consumers pay more for ethically produced goods

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Better educated consumers are more informed and concerned about ethical issues. 97% of those with higher educational qualifications were willing to pay a little extra to ensure workers making their products had decent pay and good working conditions. (see figure 2)

Figure 2.

Dave Hieatt is a Co-founder of Howies, a clothing company that uses organic cotton to produce T-shirts, jumpers and jeans...

(see figure 2)

Figure 2.

Dave Hieatt is a Co-founder of Howies, a clothing company that uses organic cotton to produce T-shirts, jumpers and jeans. He admits that producing ethically means that he is more expensive than his rivals. He believes brands that can prove their ethical credentials will benefit from a shift in consumer behavior...

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