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Some analysts think that the aggressive strategy to place large stores in underserved areas that has served Wal-Mart so well may not translate to the online world. The world's biggest retailer entered the European market in December 1997, but operations aren't yet reaching the levels of growth needed to make the company's investment pay off...
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As of March 2001, Wal-Mart is receiving a return on their investment of just over six percent in Europe, as compared to a 23 percent return in the United States. Still, in the year 2000, sales increased 16 per cent to $191.3 billion, making Wal-Mart a fearsome force in the retailing world. (Creighton 2)
Wal-Mart operates large discount retail stores selling a broad range of products such as clothing, consumer electronics, drugs, outdoor equipment, guns, toys, hardware, cd's and books...
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