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The price is very high when compared to its closest competitors and from the customer’s point of view that may not be worth the added value in the product itself. The retailers are given no motivation to sell the product in their stores and no incentive is offered to entice consumer to purchase.
Promotion is one in a medium that is not communicating the message to the correct targeted market...
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The price is very high when compared to its closest competitors and from the customer’s point of view that may not be worth the added value in the product itself. The retailers are given no motivation to sell the product in their stores and no incentive is offered to entice consumer to purchase.
Promotion is one in a medium that is not communicating the message to the correct targeted market...
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Identification and analysis Of Value Added And Non-Value Added Steps In Work Processes.
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TiVo's problem rests in its inability to convince consumers to change their television consumption habits. Improper targeting and positioning have led to an ineffective product, price-point and promotion strategy that has stranded TiVo in the chas...
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