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The public relation gives a product or service that the publics need or want and in return, the publics give the goodwill to the organisation. However, there is not one best view of public relations and I think that the situational theory developed by James Grunig and Todd Hunt can be good as well. We are all influenced by our environment and by our beliefs and with a little bit of research, public relations practitioners can develop a specific strategy for a specific public...
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We are all influenced by our environment and by our beliefs and with a little bit of research, public relations practitioners can develop a specific strategy for a specific public. Then they will be sure that they will have a feedback, a reaction from the public.
According to what Mersham and Skinner said in 2001, ‘general systems theory was particularly welcomed in the field of organisational communication, and has remained the dominant viewpoint in this field...
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The Spin Cycle..And When It Al Goes Wrong.
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