Buy custom The role of bleeps and warnings in viewers' perceptions of on-air cursing
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| Topic: |
Social Issues
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| Number of pages / Number of words: |
22 / 6128 |
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Next, we will consider possible individual differences in viewers' responses to the manipulations.
The Effects of Program Ratings and Warning Labels
Although few studies on program warnings had been conducted prior to the 1990s (see, however, Austin, 1980; Herman & Leyens, 1977; Wurtzel & Surlin, 1978), the current use of program warnings and ratings by the networks, combined with the increase in parental concern about problematic media content (Cantor, Stutman & Duran, 1996), has created an environment in which research into this issue has become more prevalent...
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A majority of these studies is grounded in reactance theory (Brehm, 1981). Reactance theory states that people are motivationally aroused when they believe that their freedom or decision-making power is in some way threatened. To deal with this threat, people are motivated to regain their freedom, derogate the restrictive agent, or enhance the perceived value of the restricted item...
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The role of bleeps and warnings in viewers' perceptions of on-air cursing
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