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Bernard Cohen paints a clear picture of the media??s role in setting the public agenda stating that ?°the mass media may not be successful in telling people what to think, but the media are stunningly successful in telling their audience what to think about.?±(Cohen). The theory of agenda setting does not try to suggest that the media has a complete stronghold over audiences thoughts and opinions, it merely illustrates the media??s ability to direct public attention in particular directions...
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Such manipulation can be observed when examining the way elections are covered by television media. McCullaugh notes a dramatic decrease in the amount of time allocated for the politicians, themselves, to speak about there platform and an increase in the amount of time used by journalist to speak about the election...
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